Pop-Up Hood?

Not exactly sure what is pop-up besides the intent to streamline the bureaucratic process of opening businesses, and doing so without significant startup capital, in a place that needed it.

POPUPHOOD from Eva Kolenko on Vimeo.

When I write about integration and opportunity, keep this video in mind. Oakland is a city, like many gutted by freeways and cheap gas that shifted the demand model away from proximity as the fundamental driver of social and economic exchange. It still had a strong, intact grid and plenty of building fabric that was cheap precisely because of the drain. Spatial supply high, demand low. This doesn't occur on a cul-de-sac or in a highway fronting strip center where eventually supply will be fairly high and demand will remain low, but in a place with implicit centrality. Undercapitalized upon. And therein lies the opportunity for these entrepreneurs and creatives.