Kraft Food vs. Craft Food

TreeHugger. This table tells the story of what needs to and is happening in more industries than just food production:

Features	Old ‘Industrial Food’ Economy	New ‘Creative Food’ Economy
Prototypical company	Kraft – cheese products	Craft/artisanal cheese
Sources of economic power	Economic power is centralized National/international production, processing and marketing Concentrated farms and control of land, resources and capital	Economic power is diffused and decentralized from owners or controllers of means of production to individual, highly creative knowledge-workers and extra-firm institutions
Sources of quality and innovation	Quality is a measure of added value in highly-processed environments or incremental innovation in packaging and marketing of existing food products (e.g., 27 different kinds of Oreo cookies)	Quality is a measure of taste, terroir, and talent of entrepreneurs making new and innovative products
Enterprises’ attitudes towards place	Firm or company located close to traditional production inputs like raw land, and transportation networks. Little relationship between place and product making. Preferences for place are subordinate to traditional company inputs.	Traditional production dimension important, but place becomes central to quality food making, marketing and consuming