Monday, September 29, 2008

Wired Profile of Mitchell Joachim

Link.

At the top of the agenda, Joachim says, is mobility and its inefficiencies. Citing US Department of Energy statistics, he says that while 29 percent of the nation's energy expenditure--what he calls "the suck"--now goes toward getting around, "in 50 years that will double."

Among the biggest sources of waste, he argues, is the automobile--not only in energy but in the space it occupies (cars, he notes, spend more than 90 percent of the day parked). For nearly a century, Joachim says, "cities have been designed around cars. Why not design a car around a city?" So he did just that. One of his
concept vehicles, the
City Car , was named to Time magazine's Inventions of the Year list in 2007.